Many luxuries in the modern world have become highly standardised, to the point where shopping for the best of anything is often a matter of simply knowing which label has the best reputation. Whether that reputation is down to good quality or good advertising is often very difficult to determine without a lot of experience with the range of products themselves. Champagne is no exception, and people may struggle to find the best possible beverage in a range of products. People interested in truly experiencing fine wine should look into grower champagne instead of the brand name variety of champagne, for the sake of encouraging the development of better wines for themselves and the rest of the market.
Buying grower champagne over brand name champagne is like buying meat from a world-class organic family farm, as opposed to meat reared in a commercial factory farm. There are many reasons to do so, which range from personal to political to aesthetic. Just as organic food is becoming far more popular in mainstream contexts, even as the market is dominated by meat raised in a factory, grower champagne is catching on with the segment of the public that loves fine wines. Trends in all wines are never completely static, and the public has rediscovered and welcomed grower champagne over the course of the last two decades.
Grower champagne simple has many natural advantages over its rival varieties, for reasons that come right down to its basic production. Wineenthusiasts have often sought out country wines made by people with a passion for winemaking. Many house style champagne brands are made in a highly commercialised, standardised manner with little understanding or empathy for what is actually going on throughout the winemaking process. The same producers who make grower champagne claim ownership of eighty-eight percent of the French Champagne region vineyards. Their knowledge of their own fruit helps them as they produce their own wines. The division of labor in more commercial winemaking affects the quality of the finished product.
The brands of champagne that compete with grower champagne are much more rootless, with little connection to their local flavor, literally or figuratively. Consumers who indulge in grower champagne will be able to connect themselves with different villages in a whole new way. The house style brand name wine is often rich with added sugar and lacks the dry, fruity flavor people have come to associate with grower champagne. House style champagne still has the advantage economically. However it is becoming increasingly easy to obtain grower champagne direct from online stores such as Henry George wines. As more and more people switch from house style champagne brands to grower champagne, there will be a shift in the market that truly gives the upper hand to grower champagne.